Good grief. Just received a very pleasant email from the good folk at Intus Healthcare, who supply me with CPAP equipment for my sleep apneoa.
Turns out that Google are hassling them over a link I have in my blog sidebar. They interpret the links as advertising spam because they appear on EVERY page of my blog and the website is not about sleep apneoa.
Well pardon me, Google. The whole point of the sidebar in my blog is that it appears on every page – this is not uncommon in WordPress blogs. Although my blog is not all about apneoa, there are at least 10 posts about my personal experience with the condition, usefully linked by the “CPAP” tag. So a link to the supplier of my CPAP kit – kit that is so much a part of my life that I sleep with it – is pretty much damned relevant.
But of course, such logic doesn’t apply to the world of crawlers, metrics and analytics.
As I really don’t want Intus to suffer, I have taken their link down, at least for now. But it grates on me that Google can try to dictate what useful information and links I have on my own site.