The one that is currently doing my head in is the one for Flora Cuisine, a emulsified cooking oil substitute. The advert shows celebrity Vernon Kay being cooked for by his mum (and it *is* his real mum). As mum starts a stir-fry with a good dash of what appears to be liquid margerine, Vernon turns his nose up, and asks “What’s that?”. His is told (as are we) that it is Flora Cuisine, which has “45% less saturated fat than olive oil”. Wow says Vernon (and all of us), it must really be good and healthy then.
As some of you know, I watch quite a bit of TV, too much in fact; and I have a minor interest in adverts. Some ads make me laugh, some I just consider pure art, but some really get me irritated.